What is H&M's AI visibility score?

H&M has an AI visibility score of 41/100, which is rated as "Good". This score measures how frequently AI models like ChatGPT, Gemini, and others recommend H&M across various prompts and niches.

How is H&M's visibility score calculated?

The visibility score is a composite of three sub-scores: Strength (83/100), Reach (25/100), and Authority (0/100). These are derived from running curated prompts across multiple AI models and measuring how often and how prominently H&M appears in responses.

Which niches does H&M rank in?

H&M's niche rankings are currently being calculated.

How often are these rankings updated?

Rankings are refreshed weekly every Sunday at 4 AM UTC. Each update re-runs all prompts across multiple AI models to capture the latest shifts in brand visibility and recommendations.

Snapshot as of Jun 14, 2026

H&M

hm.com

AI Visibility Score

Composite score across strength, reach & authority

Good

Strength

How well you compete against other brands in AI responses

Reach

How broadly AI mentions your brand across different topics

Authority

How often AI cites your brand as a trusted source

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H&M

AI Visibility Score

Track your brand's AI visibility

Citation sources

Frequently asked questions

H&M

AI Visibility Score

Track your brand's AI visibility

How these rankings are calculated

Frequently asked questions

What is H&M's AI visibility score?

How is H&M's visibility score calculated?

Which niches does H&M rank in?

How often are these rankings updated?