Which brands provide augmented reality for trying on clothes?
Brands that offer augmented reality or virtual try-on for clothes include Google, Hugo Boss, Nike, Gap, ASOS, Macy’s, Zalando, Net-a-Porter, H&M, American Eagle, and Kohl’s.[5][6][7][9][10][11][14][15]
Brands named
| # | Brand | Share of voice |
|---|---|---|
| 1 | ASOS | |
| 2 | Moda Operandi |
Rank by assistant
| Brand | Avg | Perplexity | Mistral | Llama |
|---|---|---|---|---|
| ASOS | #1.0 | 1 | 1 | - |
| Moda Operandi | #1.0 | - | - | 1 |
A cell is the order that engine named the brand in its own answer. A dash means it was not named.
The answers
Perplexity
Brands that offer augmented reality or virtual try-on for clothes include Google, Hugo Boss, Nike, Gap, ASOS, Macy’s, Zalando, Net-a-Porter, H&M, American Eagle, and Kohl’s.[5][6][7][9][10][11][14][15]
Mistral
Several brands offer augmented reality (AR) for trying on clothes to enhance the online shopping experience. Here are a few: 1. **ZARA AR**: Zara's augmented reality feature allows customers to try on clothes virtually using their smartphone camera. It's part of their Zara AR app. 2. **NIKE FIT**: Nike's AR app, Nike Fit, uses AR to scan a customer's foot and recommend the perfect shoe size, providing a virtual try-on experience. 3. **ASOS**: ASOS offers an AR feature called "Virtual Try-On" for makeup and now also for clothes, allowing customers to see how items look on them before purchasing. 4. **DRESSX**: DressX is an AR clothing try-on platform that allows users to virtually try on digital clothing in real-time using their smartphone camera.
Llama
Several brands have incorporated augmented reality (AR) technology to allow customers to try on clothes virtually. Some of these include: 1. **Zara**: Zara has introduced an AR feature in some of its stores, allowing customers to see how clothes would look on them without having to physically try them on. 2. **Gucci**: Gucci has used AR to enable customers to try on shoes and other products virtually through their app. 3. **Topshop**: Topshop has also experimented with AR technology, allowing customers to see how clothes fit without having to try them on physically. 4. **Warby Parker**: Warby Parker, primarily known for eyewear, has used AR to let customers try on glasses virtually. 5. **Moda Operandi**: Moda Operandi, a luxury fashion retailer, has incorporated AR technology to allow customers to try on clothes and accessories virtually. 6. **H&M**: H&M has explored AR technology for virtual try-on, enhancing the shopping experience for its customers. These brands are leveraging AR to enhance customer experience, reduce returns, and increase engagement.
Measured 2026-10-01
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