What is the Fashion E-Commerce Sites AI visibility ranking?

The Fashion E-Commerce Sites AI visibility ranking measures how often AI models like ChatGPT, Gemini, and others recommend specific brands when asked about fashion e-commerce sites. We run 3 prompts across several leading AI models and track which brands appear most frequently in responses.

Which brand ranks #1 in Fashion E-Commerce Sites?

Farfetch currently ranks #1 in Fashion E-Commerce Sites with 42.2% AI visibility — meaning it appears in roughly 42% of AI-generated responses for this niche.

How many brands are tracked in Fashion E-Commerce Sites?

We currently track 8 brands in the Fashion E-Commerce Sites niche. New brands are automatically discovered when AI models mention them in responses and are added after review.

How often are these rankings updated?

Rankings are refreshed weekly every Sunday at 4 AM UTC. Each update re-runs all prompts across multiple AI models to capture the latest shifts in brand visibility and recommendations.

How is AI visibility calculated?

AI visibility is calculated by sending curated prompts to multiple AI models (including GPT-4o Mini, Gemini Flash, DeepSeek, and Mistral). We count how often each brand is mentioned across all responses and express it as a percentage of total mentions. This gives an objective measure of how likely an AI is to recommend a given brand.